Edward Jones Ranks Highest in Investor Satisfaction
October 15, 2010
Santa Paula News
For the fifth year out of the past six, financial-services firm Edward Jones ranks highest in investor satisfaction with full-service brokerage firms, according to the J.D. Power and Associates 2010 Full Service Investor Satisfaction Study, announced Mike Kelley, Financial Advisor in Santa Paula.
The study measures overall investor satisfaction with full service investment firms based on seven factors: investment advisor, portfolio performance, account information, account offerings, commissions and fees, website and problem resolution. The J.D. Power and Associates study found that Edward Jones “performed particularly well across the two highest-weighted factors: Investment Advisor and Investment Performance.”
“As stated on their website, Edward Jones advisors strive for personal attention and believe in providing one-on-one service,” according to the J.D. Power study. “This is evident in their efforts to engage in proactive conversations regarding a multitude of their investors’ concerns, including reviewing an existing strategic plan or developing one for a new investor, and initiating discussions regarding portfolio/asset allocation or investment needs.”
Edward Jones’ overall score climbed 10 points over last year, when it also was ranked highest among the 12 largest firms rated.
The 2010 Full Service Investor Satisfaction Study is based on responses from 4,460 investors who primarily invest with one of the 12 firms included in the study. The study was fielded in May 2010.
Edward Jones ranked highest in investor satisfaction by J.D. Power and Associates in 2009, from 2005 through 2007, and in a tie in 2002, when the study began. Edward Jones in Canada twice ranked highest in the J.D. Power and Associates Canadian Full Service Investor Satisfaction Study.
Edward Jones provides financial services for individual investors in the United States and, through its affiliate, in Canada. Every aspect of the firm’s business, from the types of investment options offered to the location of branch offices, is designed to cater to individual investors in the communities in which they live and work. The firm’s 12,000-plus financial advisors work directly with nearly 7 million clients to understand their personal goals -- from college savings to retirement -- and create long-term investment solutions that emphasize a well-balanced portfolio and a buy-and-hold strategy. Edward Jones embraces the importance of building long-term, face-to-face relationships with clients, helping them to understand and make sense of the investment options available today.
Edward Jones, which ranked No. 2 on FORTUNE magazine’s “100 Best Companies to Work For” in 2010, is headquartered in St. Louis. The Edward Jones web site is located at www.edwardjones.com, and its recruiting web site is www.careers.edwardjones.com. Member SIPC.
