Zsarnay called the sign ineffective, because it faces 5th Street and cannot be easily read from Santa Paula Street. “Why spend $15,000 - $20,000 on a sign that cannot be read by traffic on the main street?,” she added. “At least the old sign was easily read from Santa Paula Street.”She told the board that City ordinances do not permit animated, moving signs. The school does not have to comply with city rules, but Zsarnay said they should anyway. “Legal ability to do it doesn’t make it the right thing to do,” she noted. “We cannot make decisions in a vacuum. We must give due consideration to how those choices will impact our community.”District Superintendent Dr. William Brand says they’ve tried to be good neighbors. He notes that they’ve voluntarily set the sign to shut off at 5 p.m. each weekday and shut down altogether on weekends. “We’ve been getting eight to 10 calls a week, telling us how much they appreciate it,” Dr. Brand said. He added that they don’t want it to be a beacon of light and they are looking at alternatives to the current placement of the sign. “We are taking their concerns very seriously.”Opposition to the sign was not unanimous. Michelle Holmes, who lives two blocks from the high school, spoke in support of it. She called the message by the sign opponents “appalling” and referred to them as “immoral cowards.” “I ask the board not to bow to pressure and to leave it on and let it shine as brightly as our students do,” Holmes said.